Guiding 100% of athletes through 100% of their journey. That was the motto when Game Plan was founded over a decade ago and has carried on to this day. We believe in fostering strong relationships with top tier athletics organizations and sponsors through virtual learning and mentorship opportunities.



Vin McCaffrey is the founder and CEO of Game Plan, one of the fastest growing software companies in athletics. Vin founded Game Plan in 2008 as a process to help college athletes find jobs. It has grown and transformed into a platform that integrates eLearning, mentorship, and career services for athletics organizations with a vision to guide 100% of athletes through 100% of their journeys. Today, Game Plan supports over 250 athletics organizations including over 200 colleges and universities, the NFL, NBA, NHL, MLS and many more.

Prior to founding Game Plan, Vin worked for Lexmark, the Marwood Group and Ricoh Corporation in various sales, and corporate development roles. Vin is a 1998 graduate of Lehigh University, where he was a member of the men’s basketball team. In 2008, Vin received his MBA from Indiana’s Kelley School of Business. He is passionate about using his background and experience to help athletes on and off the field.

Vin McCaffrey

CEO & Founder


Julie McCaffrey is Game Plan's VP of Sales Enablement & Talent. She is responsible for recruiting and hiring, training, benefits, and culture. Julie joined Game Plan in 2018 after 25 years of Sales and Management with Fortune 500 companies. Although Julie was not a college athlete, she is a master juggler. She juggles many different roles at Game Plan including the responsibility for the care and wellbeing of the Game Plan Mascot, Chip.

If you are interested in becoming part of the Game Plan team, please email Julie at She will contact you when we have an open role that is a good fit.

Julie McCaffrey

VP of Sales Enablement & Talent


Christian Kuehne is Game Plan’s VP of Customer Success. Christian was born in Morbach, Germany and joined Game Plan after coming to the United States to play tennis at both the University of the Pacific and the University of South Alabama. After playing Division 1 Tennis, Christian obtained his Master of Science in Sport Management from Florida State University and an MBA from East Carolina University. While at ECU he worked as the Assistant Men's Tennis Coach, assisting the tennis team with all aspects of the Tennis program including recruiting, scheduling, and marketing.

Christian has been with Game Plan since 2016. His experience playing tennis and coaching along with his MBA and Masters in Sports Marketing have prepared him well to help Game Plan grow and support our valued customers.
Want to Reach Christian? Email him at: or check out his LinkedIn below.

Christian Kuehne

VP of Customer Success


Kevin is Game Plan's VP of Product Development. His leadership and ability to articulate the platform vision and needs to the development team are critical to the continued growth and development of our product.

Kevin Davis is also the Managing Principal & CEO of Professor K Enterprises, a talent management company serving emerging leaders seeking consistent growth and advancement in their careers and business ventures. In addition to his corporate background, Kevin has led recruiting and marketing of the Texas Christian University Neeley Executive MBA Program (TCU EMBA) since 2009. Before launching Professor K Enterprises, Kevin had a successful 10-year career at Sabre Holdings, a world leader in travel commerce. Kevin reached the executive level after only five years of service at Sabre Holdings due to his excellent performance as a marketing analyst, product line manager and director of business development.
Kevin has an MBA in Marketing from the Kelley School of Business at Indiana University and a BS in Mathematics from the University of Illinois at Urbana-Champaign.

Kevin Davis

VP of Product Development



Jurman Leveston is the Game Plan Manager User Experience and Brand Director. Jurman is responsible for all creative elements of Game Plan including our website, course content, marketing materials, and platform user interface.

Jurman interned at Game Plan when he attended East Carolina University. After graduation, he expanded his skillset by doing creative design for other design firms. We were fortunate to have Jurman return to Game Plan where his vision and eye for design have been invaluable!

Jurman Leveston

Director of User Experience


Hannah Rosen is a Game Plan Customer Success Manager. She works with our customers from different athletics organizations, including high school, college, and professional organizations, to guide them through successful deployment and use of our platform.

Prior to joining Game Plan, Hannah played lacrosse at Radford University. She helped lay the foundation for lacrosse at Radford on their inaugural team as their first goalkeeper. In Radford’s program history, Hannah is in the history books a total of 21 times. Her legacy spans the individual, career top-10, single-season, and year-by-year record pages. She still holds the mark for career saves.

Hannah is as passionate about taking care of our customers as she was protecting the goal. She is our go to person when it comes to helping our current college customers.
Need to Reach Hannah? Shoot her an email at: or check out her LinkedIn below.

Hannah Rosen

Customer Success Manager


Trevor ''T.J.'' Graham Jr. is a Customer Success Manager responsible for supporting the customers in our professional sports segment. This is an ideal role for T.J. as he has firsthand experience as a wide receiver in the National Football League (NFL). T.J. was drafted by the Buffalo Bills in the third round of the 2012 NFL Draft. He remained in the NFL for five years playing with various teams. T.J. also spent time in the Canadian Football League before his transition from the field to the office.

T.J. was a two sport athlete at North Carolina State. He was a wide receiver on the Wolfpack football team where he was selected as part of 2011 First-team All-ACC. Graham was also a track athlete. He finished third nationally in the 100-meter dash at the Nike Nationals in 2007 and was the 2008 4A state champion in the 100 meter and 200-meter dash.

Want to Reach TJ? Email him at: or check out his LinkedIn below.

TJ Graham

Customer Success Manager


Malik Fair is a Customer Success Manager responsible for both sales and support of the Game Plan high school segment. In 2020, Game Plan expanded our platform to include educational content for the high school market and youth athletics. Malik has been an important part of the growth in this rapidly growing market.

Malik has a background of moving fast! He ran track at Shorter University where he competed in the 200m dash, 400m dash, and 4x400m relay. Malik was an All-American and won multiple conference and national championships. Prior to attending Shorter University, Malik was a two-sport athlete at Rend Lake College where he played basketball in addition to running track. Malik is applying his passion for sports to our high school market!
Want to Reach Malik? Shoot him an email at: or check out his LinkedIn below.

Malik Fair

Business Development Executive


Brett Pennington is a Game Plan Content Design Specialist. He is responsible for the design and creation of Game Plan’s educational courses and landing pages. Brett is a 2019 graduate of East Carolina University (ECU). He started at Game Plan as an intern and we quickly realized his creative talent and hired him upon graduation.

Brett Pennington

Content Design Specialist


Worth Gregory is the Director of Marketing here at Game Plan. Worth builds company awareness by developing and executing on marketing strategies to meet consumer needs. Managing and creating (or overseeing) promotional messaging and products, and working to publish or distribute them to the public via media, advertising, and social media.

He loves all sports, but football is his passion. Worth was a redshirted punter on the Alabama 2012 National Championship team. He then transferred to East Carolina University where he was a three-year starter and academic all-conference from 2013-2016. At the end of his collegiate career he had a brief stint with the Jacksonville Jaguars.

Post-graduation Worth entered college football coaching where he was the Special Teams Assistant at Utah State. He then moved onto NC State where he coached special teams in 2019. Worth’s role is an ideal fit where he can leverage his experience on the field and in coaching to market Game Plan’s benefit to athletes.
Want to Reach Worth? Shoot him an email at: or check out his LinkedIn below.

Worth Gregory

Director of Marketing


Ashley Weingartz began working with Game Plan as an Intern during her Junior year at East Carolina University and has continued to work with Game Plan since 2017. She edits course content and works on special projects.

Ashley Weingartz is currently a grad student at the University of South Carolina pursuing her Master of Sport and Entertainment Management. At South Carolina, Ashley is a Graduate Assistant with the softball team. Ashley is a former student-athlete from East Carolina University (ECU) where she was a catcher for the ECU Softball Team and SAAC Representative for two years. Upon graduation, she was awarded the Robert H. Wright Alumni Leadership Award, the most prestigious award presented by the ECU Alumni Association, given to students who live up to Robert H. Wright’s legacy of using leadership to influence positive change.

Ashley Weingartz


We’re always looking for talented and driven individuals with a passion for athletics. If this sounds like you, please fill out the form below and we will reach out to you!

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