Guiding 100% of athletes through 100% of their journey. That was the motto when Game Plan was founded over a decade ago and has carried on to this day. We believe in fostering strong relationships with top tier athletics organizations and sponsors through virtual learning and mentorship opportunities.



Vin McCaffrey is the founder and CEO of Game Plan, one of the fastest growing software companies in athletics. Vin founded Game Plan in 2008 as a process to help college athletes find jobs. It has grown and transformed into a platform that integrates eLearning, mentorship, and career services for athletics organizations with a vision to guide 100% of athletes through 100% of their journeys. Today, Game Plan supports over 250 athletics organizations including over 200 colleges and universities, the NFL, NBA, NHL, MLS and many more.

Prior to founding Game Plan, Vin worked for Lexmark, the Marwood Group and Ricoh Corporation in various sales, and corporate development roles. Vin is a 1998 graduate of Lehigh University, where he was a member of the men’s basketball team. In 2008, Vin received his MBA from Indiana’s Kelley School of Business. He is passionate about using his background and experience to help athletes on and off the field.

Vin McCaffrey

CEO & Founder


Max joined Game Plan in 2021 as the Chairman of the Board. Prior to his time at Game Plan, Max was co-founder of InXAthlete, a platform that connected businesses with collegiate student-athletes to generate career opportunities. Max joined the team as a part of the InXAthlete merger with Game Plan. Through his successes of building a start-up, Max leaned on his long-time wrestling experience at Lehigh University to guide him through the ups and downs, as he was determined to carry out the mission of InXAthlete. When he’s not working, Max spends his time in the gym and coaching local wrestlers.

Max Wessell

Chairman of the Board


Christian Kuehne is Game Plan’s VP of Athletic Organizations. Christian was born in Morbach, Germany and joined Game Plan after coming to the United States to play tennis at both the University of the Pacific and the University of South Alabama. After playing Division 1 Tennis, Christian obtained his Master of Science in Sport Management from Florida State University and an MBA from East Carolina University. While at ECU he worked as the Assistant Men's Tennis Coach, assisting the tennis team with all aspects of the Tennis program including recruiting, scheduling, and marketing.

Christian has been with Game Plan since 2016. His experience playing tennis and coaching along with his MBA and Masters in Sports Marketing have prepared him well to help Game Plan grow and support our valued customers.
Want to Reach Christian? Email him at: or check out his LinkedIn below.

Christian Kuehne

VP of Athletic Organizations


Kevin is Game Plan's VP of Product Development. His leadership and ability to articulate the platform vision and needs to the development team are critical to the continued growth and development of our product.

Kevin Davis is also the Managing Principal & CEO of Professor K Enterprises, a talent management company serving emerging leaders seeking consistent growth and advancement in their careers and business ventures. In addition to his corporate background, Kevin has led recruiting and marketing of the Texas Christian University Neeley Executive MBA Program (TCU EMBA) since 2009. Before launching Professor K Enterprises, Kevin had a successful 10-year career at Sabre Holdings, a world leader in travel commerce. Kevin reached the executive level after only five years of service at Sabre Holdings due to his excellent performance as a marketing analyst, product line manager and director of business development.
Kevin has an MBA in Marketing from the Kelley School of Business at Indiana University and a BS in Mathematics from the University of Illinois at Urbana-Champaign.

Kevin Davis

VP of Product Development


Luke joined Game Plan in the Spring of 2021 as VP of Finance and Operations. Luke was introduced to Game Plan through the merger with InXAthlete, and has since become a valuable member of the Executive Team. He attended the University of Colorado where he studied Biochemistry and Finance and played for the Buffalo's Rugby Team. His experience in private equity, deal structure, and financial analysis has led naturally into a financial & operations role at Game Plan. Luke handles AP and AR for the company, strategic deal review, reporting, and many other aspects of day-to-day financials and operations. Luke lives in Colorado with his Girlfriend and their puppy, Asparagus (he prefers Gus). When not crunching numbers, he spends a lot of time skiing, in the gym, or whipping up something in the kitchen. He is a passionate sports fan, especially of the Colorado Avalanche, and is excited to be working in the athletics world.

Luke Dilzell

VP of Finance & Operations


Cody Ferraro

Chief Evangelist Officer


Worth Gregory is the Director of Marketing here at Game Plan. Worth builds company awareness by developing and executing on marketing strategies to meet consumer needs. Managing and creating (or overseeing) promotional messaging and products, and working to publish or distribute them to the public via media, advertising, and social media.

He loves all sports, but football is his passion. Worth was a redshirted punter on the Alabama 2012 National Championship team. He then transferred to East Carolina University where he was a three-year starter and academic all-conference from 2013-2016. At the end of his collegiate career he had a brief stint with the Jacksonville Jaguars.

Post-graduation Worth entered college football coaching where he was the Special Teams Assistant at Utah State. He then moved onto NC State where he coached special teams in 2019. Worth’s role is an ideal fit where he can leverage his experience on the field and in coaching to market Game Plan’s benefit to athletes.
Want to Reach Worth? Shoot him an email at: or check out his LinkedIn below.

Worth Gregory

Director of Marketing



Jurman Leveston is the Game Plan Manager User Experience and Brand Director. Jurman is responsible for all creative elements of Game Plan including our website, course content, marketing materials, and platform user interface.

Jurman interned at Game Plan when he attended East Carolina University. After graduation, he expanded his skillset by doing creative design for other design firms. We were fortunate to have Jurman return to Game Plan where his vision and eye for design have been invaluable!

Jurman Leveston

Director of User Experience


Hannah Rosen is a Game Plan Customer Success Manager. She works with our customers from different athletics organizations, including high school, college, and professional organizations, to guide them through successful deployment and use of our platform.

Prior to joining Game Plan, Hannah played lacrosse at Radford University. She helped lay the foundation for lacrosse at Radford on their inaugural team as their first goalkeeper. In Radford’s program history, Hannah is in the history books a total of 21 times. Her legacy spans the individual, career top-10, single-season, and year-by-year record pages. She still holds the mark for career saves.

Hannah is as passionate about taking care of our customers as she was protecting the goal. She is our go to person when it comes to helping our current college customers.
Need to Reach Hannah? Shoot her an email at: or check out her LinkedIn below.

Hannah Rosen

Customer Success Manager


Malik Fair is a Customer Success Manager responsible for both sales and support of the Game Plan high school segment. In 2020, Game Plan expanded our platform to include educational content for the high school market and youth athletics. Malik has been an important part of the growth in this rapidly growing market.

Malik has a background of moving fast! He ran track at Shorter University where he competed in the 200m dash, 400m dash, and 4x400m relay. Malik was an All-American and won multiple conference and national championships. Prior to attending Shorter University, Malik was a two-sport athlete at Rend Lake College where he played basketball in addition to running track. Malik is applying his passion for sports to our high school market!
Want to Reach Malik? Shoot him an email at: or check out his LinkedIn below.

Malik Fair

Business Development Executive


Tim Whittle works in employer relations outreach on both the career sourcing and sponsored content side. Tim brings a connector personality and a coaching background to the Game Plan team. Whittle served as a college basketball coach for 17 years with stops at Macalester College, Washington University in St. Louis and Sewanee: The University of the South (TN). With an additional six years in corporate finance with SunTrust Bank and MLB's Florida Marlins, his unique experience brings a wealth of knowledge to the team.

Whittle loves to learn and helping others drives him, as if he were on the court performing! As a player, Tim was a four-year letter-winner at Washington University and received a Master’s in Education degree from William Woods University (MO). In his free time, Tim Whittle coaches youth and high school basketball at the Catlin Gabel School and the Oregon Flash to stay connected and give back to youth sports. He lives in SW Portland with his wife Beth (21 year college swim coach) and two kids, Summer and Banks.

Tim Whittle

Account Executive

Julia Hatcher


Julia Hatcher joined Game Plan full-time in Spring of 2021 as Copywriter & Athletic Organizations Coordinator. Prior to joining full-time at Game Plan, Julia was a 2021 graduate of Michigan State University where she studied Communication with a concentration in Public Relations and played for the Spartan’s volleyball team.

While finishing up her last semester of undergrad and college athletics, Julia joined the team as a Digital Marketing intern where she wrote weekly content for Game Plan’s social media channels. In her free time, Julia enjoys spending time with friends and family, at the gym, or cheffing it up for her unrecognized foodie Instagram account. She loves sports, especially the Michigan State Spartans, and is excited to continue working in athletics.

Julia Hatcher

Copywriter & Athletics Organization Coordinator


Tayler Onion joined Game Plan as a Customer Success Manager for College Athletics in June 2021. She works with various college athletic departments to guide them through successful deployment and use of Game Plan’s all-in-one athlete development platform.

Prior to Game Plan, Onion served as the Assistant Director for Student-Athlete Enhancement at USF since August 2017. In her role, she oversaw Leadership Advancement, Community Engagement, and Personal Enhancement for the Enhancing U program. In addition to those areas of oversight, Onion directed all aspects of USF’s Student-Athlete Leadership Academy, for which she led the development and implementation during the 2018-2019 academic year. She also served as lead event manager for special events in athletics such as Welcome Back, A Day in Green and Gold, and the Stampede of Champions. Onion also assisted with advising the Student-Athlete Advisory Committee (SAAC).

Before arriving at USF, Onion served as an Athletic Academic Advisor at Southern Illinois University-Carbondale. At SIU, she advised football, baseball, women’s basketball, volleyball, and men’s and women’s tennis. During her tenure, Saluki student-athletes posted the highest departmental term GPA on record, and the baseball team set a program record team GPA while in season during the Spring 2017 semester. Onion also created SIU’s student-athlete development program, the Developing Athletes With Goals (DAWG) Program. In its first year, the DAWG Program saw Saluki student-athletes complete more than 1,000 hours of community service, donate over 1,000 items to local food pantries, and raise more than $19,000 for local charities. Onion also served as the Chair of the planning committee for SIU’s inaugural student-athlete awards banquet, the DAWGSPYs.

Onion also had stints in Athletic Academic Services at both Western Illinois University and the University of Memphis.

A two-time graduate from the University of Illinois at Urbana-Champaign, Onion earned her bachelor’s degree in Advertising (’13) and her master’s degree in Sport Management (’14). She was a three-time Academic All-Big Ten selection as a volleyball student-athlete at Illinois. While completing her master’s degree, Onion served as the event management graduate assistant for Illini Athletics.

Onion is currently pursuing a Ph.D. in Higher Education Administration at the University of South Florida and is slated to complete degree requirements in 2022. In addition to her academic pursuits, she is a member of Women Leaders in College Sports (WLCS) and the National Association of Academic and Student-Athlete Development Professionals (N4A). A graduate of both the WLCS Women’s Leadership Symposium (’15) and the Institute for Administrative Advancement (’19), Onion currently serves as a Circle Call Lead for the WLCS Academics and Student-Athlete Development Circle.

Tayler Onion

Customer Success Manager


Julie McCaffrey is Game Plan's VP of Sales Enablement & Talent. She is responsible for recruiting and hiring, training, benefits, and culture. Julie joined Game Plan in 2018 after 25 years of Sales and Management with Fortune 500 companies. Although Julie was not a college athlete, she is a master juggler. She juggles many different roles at Game Plan including the responsibility for the care and wellbeing of the Game Plan Mascot, Chip.

If you are interested in becoming part of the Game Plan team, please email Julie at She will contact you when we have an open role that is a good fit.

Julie McCaffrey

Sales Enablement & Talent


Karrie Crocker is our in-house eLearning consultant who will help not only develop but create the framework of our eLearning courses. With thousands of courses on the Game Plan platform, we are committed to giving our Student-Athletes, athletic departments, and teams the best experience possible. And that starts with our eLearning course content.

Karrie has an extensive background with over 10 years of experience in Higher Academics with a focus on Communications, Course Content, and Academic Coaching. She currently works as an instructor at Mercer University, Remington College & Iowa Central College, and is an academic coach at Youngstown State University. Prior to devoting her life to education, Karrie was a Student-Athlete, playing basketball at Marshall University, home of the Thundering Herd. There she met her husband Chris who had a 12-year career in the NFL.
Karrie’s job and her background are integral to the athlete’s experience here at Game Plan. Want to reach Karrie?

Karrie Crocker

eLearning Consultant


Cedric Ray Jr.

Analytics Consultant


Connor Ericksen-Dunn


Ashley Weingartz began working with Game Plan as an Intern during her Junior year at East Carolina University and has continued to work with Game Plan since 2017. She edits course content and works on special projects.

Ashley Weingartz is currently a grad student at the University of South Carolina pursuing her Master of Sport and Entertainment Management. At South Carolina, Ashley is a Graduate Assistant with the softball team. Ashley is a former student-athlete from East Carolina University (ECU) where she was a catcher for the ECU Softball Team and SAAC Representative for two years. Upon graduation, she was awarded the Robert H. Wright Alumni Leadership Award, the most prestigious award presented by the ECU Alumni Association, given to students who live up to Robert H. Wright’s legacy of using leadership to influence positive change.

Ashley Weingartz


We’re always looking for talented and driven individuals with a passion for athletics. If this sounds like you, please fill out the form below and we will reach out to you!

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