Game Plan Acquires Data Collection and Analysis Platform Athlete Viewpoint

Enhanced survey services further accelerate the growth of the most comprehensive athlete-development solution in sports.


The Acquisition

STATE COLLEGE, PA and GREENVILLE, NC – September 9, 2021

Game Plan, the leader in total athlete development, today announced its acquisition of Athlete Viewpoint, the foremost provider of survey and data analysis for athletics organizations. The deal reinforces Game Plan’s position as the leading full-service platform for athlete development, education, and career services.

“Game Plan’s leadership team articulated a compelling vision about how we could offer a single service that unites data, benchmarking and education,” said Jennifer Cross, Athlete Viewpoint Co-Founder. “We’re excited to bring these unique benefits to our more than 350 combined partner organizations.”

No financial details were announced, but company leaders confirmed that integration of the businesses will begin immediately.

“Capturing the voice of the athlete is always powerful, but never more so than right now. Athlete Viewpoint’s unrivaled ability to quantify and measure this voice means we can be even more precise in guiding high school, collegiate, and professional athletics organizations.”- Game Plan CEO, Vin McCaffrey

Athlete Viewpoint’s customized survey and benchmarking capabilities allow organizations to understand the athlete experience from the athlete’s perspective. The information leads to more effective decision-making across a wide range of ‘on- and off-the-field’ areas that span an athlete’s competitive and educational experience.

Game Plan intends to keep the Athlete Viewpoint brand intact to build on its strong reputation and momentum in the marketplace. Co-Founder Jennifer Cross will be Managing Director of the Athlete Viewpoint brand and also assume the role of Vice President, Professional Services, and Consulting. She will lead a team dedicated to working with partners to interpret the data they collect, provide meaningful insights and facilitate educational, executive coaching, and consulting resources for schools and athletic organizations.

“The possibilities are endless as we integrate our platforms to support the student-athlete experience, athletics administrators, and coaches,” said Cross. “The industry is changing quickly, and our ability to gather accurate data and equip athletics professionals to lead through times of transition is critical.”

About Game Plan

Game Plan is a pioneer in the intersection of education, sports, and technology. Since 2008, it has been dedicated to guiding 100% of athletes through 100% of their journey. For more information, visit


About Athlete Viewpoint

Founded in 2016 by Jennifer and Michael Cross, Athlete Viewpoint is the leading solution for creating value out of the underutilized student-athlete survey process. Athlete Viewpoint’s customized platform draws from a database of over 1200 questions to give student-athletes a voice, and athletic administrators and coaches data exactly the way they need it - fast, effortless and easily understood.



Worth Gregory, Director of Marketing

(855) 772-4263