Learfield Sports, Game Theory Group Introduce Innovative Sales Partnership

By June 24, 2015 No Comments

PLANO, Texas and GREENVILLE, N.C. (June 24, 2015) – Learfield Sports and Game Theory Group International have joined forces in an effort to enhance career placement opportunities for collegiate student-athletes while connecting major collegiate sports sponsors with talented potential new employees.

Announced today by Game Theory Group Founder/CEO Vin McCaffrey and Learfield Sports’ Executive Vice President/Chief Revenue Officer Andy Rawlings, the two companies will roll out an innovative offering for corporate America and athletic administrators. Greenville, N.C.-based Game Theory Group (GTG) is the leading provider of comprehensive student-athlete development services, and Learfield, based in North Texas, represents roughly 100 collegiate properties for athletic multimedia rights, including sponsorship creation and sales.

“We’re thrilled to partner with Learfield on this endeavor,” said McCaffrey. “The entire organization has impressed us as individuals who genuinely care about the guiding educational principles of college athletics and putting the student-athlete first. Given the current climate of college athletics, I can’t imagine a better time to bring forth a solution that puts student-athletes front and center. This partnership will provide students with cutting-edge learning and career opportunities never available before.”

The Learfield-GTG alliance will enable corporate sponsors and university athletic departments to leverage key relationships in assisting student-athletes with possible career connections, education and immediate networking opportunities.

“We often hear from corporations that they would welcome a deeper association with graduating student-athletes, known for being highly driven, team-oriented, accomplished and disciplined,” added Rawlings. “It’s no secret student-athletes like to win and have an outstanding work ethic, so these individuals are desirable for corporate recruitment. The collegiate landscape continues to evolve, and we’re pleased to work with Vin and his team as we unveil an offering uniquely designed to benefit both audience groups in a way that’s never been done.”

Learfield will bring to bear its relationships with athletic programs and major collegiate sponsors, introducing the cutting-edge analytical and counseling tools developed by GTG. These efforts will provide greater career opportunities for student-athletes, connecting them with sponsors who have an appreciation for the influence and educational experience offered exclusively by collegiate athletics.

About Game Theory Group International
Game Theory Group International (GTG) is the leading provider of comprehensive student-athlete development services, including academic, leadership and career development solutions and services. GTG specializes in transitioning student-athletes from high school, into college and ultimately into the workforce. The company is headquartered in Greenville, NC and works with over 30 Division I athletic departments nationwide including: University of Georgia, Michigan State, University of Washington and University of Wisconsin. For more information on GTG, visit www.gametheorygroup.com or follow GTG on Twitter, Facebook and LinkedIn.

About Learfield Sports
Learfield Sports’ rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield represents nearly 100 collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting and digital platform expertise through its owned companies. To learn more about Learfield’s history, businesses and job opportunities, visit www.learfieldsports.com.