Game Plan and Wells Fargo Introduce New Financial Education Program for Student-Athletes

By June 20, 2016 October 10th, 2016 No Comments

HandsOnBanking® eLearning Series Created for Athletic Departments and their Staff.

Today, Game Plan (, the comprehensive student-athlete development platform unifying the student-athlete experience at over 50 college and university athletic departments, and Wells Fargo & Company (NYSE: WFC) ( announced a new on-line education program that will help student-athletes gain valuable skills in financial planning and money management.

Game Plan and Wells Fargo created eLearning modules using Wells Fargo’s Hands On Banking® program curriculum. The Hands On Banking program is a free, non-commercial program that teaches people in all stages of life about the basics of responsible money management.

The eLearning module series will include more than 20 on-demand topics addressing the various categories of financial education appropriate for student-athletes such as how to create a budget, save and invest, borrow responsibly, buy a home and establish a small business. The Hands on Banking lessons within Game Plan can be assigned to student-athletes directly by the athletic department’s student-athlete development staff, and allow for a personalized curriculum based on the individual’s age, school level and other factors.

“Financial capability is an area of development and a critical life skill for all college students. Wells Fargo’s investment into providing financial education to student-athletes is just an example of its longstanding commitment to promoting economic health and well-being in the communities it serves,” said Vin McCaffrey, CEO and Founder of Game Plan. “Bringing the curriculum online and on-demand through Game Plan provides the athletic department staff with a key component as they build out their student-athlete development programming.”

Wells Fargo first introduced its Hands On Banking program in 2003, and each year more than 1 million people from 232 countries visit the site to access engaging and interactive activities, including worksheets, planning tips, classroom activities, and other resources that are available on the site

“College is a hard transition for any student – especially for athletes who are expected to juggle practices, meetings and classes – all while trying to figure out how to live away from home for the first time,” said Darlene Goins, Senior Vice President and Head of Hands On Banking at Wells Fargo.  “Through this innovative relationship with Game Plan, it’s our goal to meet student-athletes where they are – in an easy-to-access platform that they are already familiar with – where we can help them build financial capabilities and habits that will start them on a successful financial journey in a positive, productive way.”

To learn about Game Plan’s new features, visit and connect with Game Plan on Facebook (Game Plan), Twitter (@gameplanworks), and LinkedIn (Game Plan by Game Theory Group). To learn more about Hands On Banking, visit

To get an in-depth look at the impact this relationship has on college athletics, check out the Sports Business Journal’s feature story: Game Plan, Wells Fargo help college athletes manage new stipends or use the button below to download the full article.