Game Theory Group, the nation’s leading provider of student-athlete development solutions and services, is proud to announce the release of its new logo, website, and branding strategy just in time for the upcoming academic year.
Since launching in 2008, GTG has worked with thousands of student-athletes, helping them transition successfully from high school to college, develop and reach their potential in college, and successfully transition them to become world-ready. GTG believes there remains a significant opportunity for athletic departments to grow and develop a culture of success and an outstanding student-athlete experience.
The new logo highlights the phrase, “What is your next play?” GTG believes a successful student-athlete development program creates a continuum; having a plan for each student-athlete’s transition process is critical to his or her success.
GTG’s solutions and services connect three independent and critical entities: athletic departments, corporate employers and athletic alumni.
On campus, GTG’s solutions are designed to enhance academic performance, leadership development, job placement – as well as other seemingly unrelated focus areas such as recruiting, alumni development and fundraising. GTG’s Game Plan software creates a unique platform that enables student-athletes, coaches, administrators, alumni networks and employers to reach their goals with efficiency and speed.
GTG’s solutions connect corporate employers with the ability to hire from the outstanding network of GTG student-athletes and alumni. These employer relationships take different form including traditional hiring as well as employer sponsorship programs.
Finally, GTG believes the untapped market of athletic alumni groups presents an opportunity to assist alumni in networking, career development and job placement. Similar to GTG’s employer solutions, GTG’s alumni solutions will allow alumni to recruit current and former student-athletes in an easy and efficient manner.
For nearly six years, GTG has been committed to the comprehensive development of the student-athlete. Today, GTG continues to provide solutions for athletic departments which focus on the student-athlete to maximize their college experience as well as reach their career goals.