Game Plan is excited to introduce Brand Breakdown, an innovative new series with Kathleen Hessert exclusively for a select group of Game Plan partners. This series will focus on educating Student-Athletes on how to amplify their own brand and how to navigate the digital world.

In this innovative series, Kathleen Hessert will host a weekly episode breaking down one of the most relevant topics in personal branding for athletes. Each episode will feature trending news such as COVID, the election, social justice, and more. Episodes will also include personal examples of athletes that Kathleen has personally worked with such as Peyton Manning, Serena Williams, Shaq, Kevin Love, and more.

Watch the video below detailing the New Series!

Kathleen is the Founder and President of Sports Media Challenge, and WeRGenZ, nationally renowned reputation management, and social media consulting firms. And after nearly a decade as an award-winning television anchor, reporter and talk show host, Kathleen changed competitive arenas. Since 1989, she has been reputation management consultant to Fortune 500 CEO’s, Olympic gold medalists and college gridiron greats. Counseling in the ranks of the NBA, NFL, PGA, and MLB.

Hessert’s social media leadership gained international acclaim as “the woman who taught Shaquille O’Neal to tweet.” In 2008 she also spearheaded the first social media feature on ESPN’s SportsCenter.

Here are the Elite 8 Schools that will start Brand Breakdown this Fall:

Texas A&M University
University of Texas
University of Memphis
University of Illinois
Grand Canyon University
University of Southern California
NC State University
University of Oklahoma

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