Employers – Game Plan

Align Employer Brand with the Journey of the Athlete

Empower your employee value proposition, EVP, with student-athletes.

Increase Employer Brand Recognition

Position Employer Brand Equity to Educate, Elevate, and Enhance the Journey of the Athlete.

By positioning your employer brand to engage athletes you will develop a relationship with a valuable talent pool and skill set of student-athletes. As a result of being a highly-desired employee, student-athletes consequently have minimal opportunity to engage employer brands due to the aspects that are differentiating: practice, training, competition, and other commitments on and off the field.

Game Plan provides your brand an opportunity to engage the journey of the athlete through recruitment marketing. Game Plan’s unique access to athletes over the course of their collegiate career is unmatched in the industry. Game Plan’s mobile-enabled SaaS platform provides your brand center stage to engage a uniquely qualified captive talent pool that is eager to transition their skills to the workforce.

Opportunities for Employer Brand Engagement

Game Plan’s SaaS Platform includes options for brand engagement, talent acquisition, and virtual events.

Basic Subscription

  • Targeted Approach: Targeted audience based on grad year, major, geography, school, etc

  • Job board: Post and update roles from seasonal internships to full-time positions

  • View tracking: Check who’s seeing your jobs and adjust to reach the right prospects

  • 1-click call to action: Make it easy for desirable candidates to start their journey with you

Learn more

Premium Subscription

  • All basic benefits: Enjoy database access, job board, view tracking, and 1-click apply

  • Branded landing page: Showcase your" business, company, story as an employer

  • Page-visit tracking: Boost recruiting analytics with key landing page metrics

  • Applicant tracking: Recruit and monitor your candidates from a single location

  • Dashboard: Improve ease and efficiency by checking multiple data sets at a glance

  • Advertising: Strengthen promotion of your job postings and overall business

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Find the right option for you

Align your EVP with the Journey of the Athlete, Expand Employer Brand Recognition, Strengthen Talent Acquisition.

Thanks to Game Plan's athlete engagement via eLearning services that begin as early as high school, we build relationships with athletes throughout their entire journey. As a result, we understand the athlete, how they engage, and connect with employers. We have funneled this insight into a turnkey SaaS platform that optimizes your brand engagement with diverse and premium talent.

  • Dedicated Pipeline

    Game Plan is singularly-focused on athletes, reaching more than any other portal

  • Brand Exposure

    Spotlight your business among thousands of job seekers in a valuable, hard-to-reach niche

  • Built-for-Purpose

    Every spec is designed to connect employers with candidates in as few steps as possible

  • Accessible

    Engage prospects through the tech-forward channels and devices they’re already using

  • Intuitive Interface

    A straightforward, sortable database makes it easy to find the results you’re looking for fast

  • Targeted

    Refine searches through advanced criteria such as skills, location, school, GPA, etc.

  • Measurable

    Factor an unmatched depth of engagement data into your strategy and decision-making

  • Flexible

    Shape Game Plan to your budget with a cost-efficient, flexible payment model


Maximize Engagement through Brand Sponsorship

Become a full Game Plan Sponsor to maximize employer brand penetration. You’ll work with our EdTech experts to deliver eLearning content to tens of thousands of athletes, gaining a one-of-a-kind connection to a grateful audience in return. In other words, do well by doing good.

  • Co-develop branded content that resonates with today’s athletes
  • Diversify your touch points across Game Plan’s all-in-one ecosystem
  • Leverage content to steer recruits directly to your dedicated page and job board
  • Accelerate the hiring process by helping qualified recruits understand your business
  • Become a more attractive employer by proactively supporting their development
  • Gain an immediate competitive advantage within a high-caliber employee segment
Explore Sponsorship Opportunities

Game Plan Empowers Employer Brands to Engage Athletes Where They Are

Game Plan places a brand engaged ahtlete pipeline …Game Plan supports the journey of the athlete beginning as early as high school. For some, “the” transition to the professional world does not leave the playing field.

We’re there for them, too. Game Plan gives teams, leagues, players’ unions, and other properties the tools to support their athletes’ ongoing development as players and as people. Subject matter covers key needs at the professional level, with advanced measurement functionality ensuring that it clicks and sticks. Then, once their competitive days are over, our career portal is ready to usher them into life after sports as well.

Post Jobs

Post any type of position, which will also be sent to pre-qualified candidates based on their profiles to shorten the timeline

Reach a targeted Audience

Proactively seek out current and former student-athletes who meet your needs, fit your culture, and are ready to make an impact right away

Engage Talent

Download candidate profiles to your ATS and then connect directly through the Game Plan platform they’re already using

Partner success stories

The premier platform for athlete development, Game Plan is being used by organizations of all levels from coast to coast.

  • “College is a hard transition for any student – especially for athletes who are expected to juggle practices, meetings and classes... Through this innovative relationship with Game Plan, it’s our goal to meet student-athletes where they are – in an easy-to-access platform that they are already familiar with.”

    Learn More
    Darlene Goins Senior Vice President of Hands on Banking – Wells Fargo
See More Client Wins

Align Employer Brand with the Journey of the Athlete

On the field or in the board room, athletes know how to win. If you’re serious about raising the bar for your business, then empower your employer brand right now...
Get in Touch
Tom Gizzi
Tom Gizzi VP of Employer and Sponsor Markets
Tim Whittle
Tim Whittle Account Executive